Archive for February, 2010

Tips to create a great social media plan



Social media marketing (SMM) is the latest buzz in internet marketing.  The increasing popularity of social media websites and the growing number of users on social networking sites has prompted global companies to use the realm of social media for marketing their businesses.  While there is a lot of enthusiasm and optimism regarding social media marketing, the process involved in marketing using this platform remains unclear. SMM is a journey and unlike SEO, it involves smart play rather than hard work.  Here are some tips that can be used to make your social media marketing plan a success.

Always keep the client in the center.  The client’s business niche is most crucial in designing a social media marketing plan.  The network built on a website like FaceBook or twitter should be related to the business of the client. Though this platform may not give you the typical link benefit, the space itself may become a virtual business networking hub that helps you find potential business partners and clients.

Social media websites have great potential for online branding. Many global companies including Coke have used social networking sites to increase their brand awareness. Your profiles on these websites become a connecting point between you and your consumers.  Another important consideration that goes into using this mode of marketing is your definition of success in this platform. Before you plunge into social media marketing, it is most important to set your goals and be clear about what you are trying to achieve through SMM. Once you have decided this, you can take your social media marketing in a direction that takes you towards achieving the goal.

SMM has great marketing potential and there are three simple rules in achieving success through this medium- form the right network, interact genuinely and be focused about your business goal.

Schofield Media Group – Online Publishing



Schofield Media Group – Online Publishing

Schofield Media group took a great advantage of internet, what has made the world of online publishing a trade mark in online publishing in B2B. This medium not only helps people, consumers and C- level executives to get instant help about their business but also get a big advantage to advertising their business and can get high revenue in return. Publishing all the journals, articles and magazines online is a great help for every other eyeball. Schofield Media and its related division are working in different states, cities of UK posting their journals on web related to business to business companies.

Schofield Media and sim online shop is the example of publishing books online. Both the companies are collectively working over many years offering people to get online and download more than one hundred books online.

In July 5, 2009 Norwich publishers Schofield Media publishing improves and develop its online media offerings, Relaunches its design techniques and corporate websites  including 11 portals and highlighting business individuals and their titles.  It is one of the quality of Schofield Media that it looks keenly at the future possibilities and requirements of the business and their products. It allows many Businesses to come to Schofield Media and invests in online and website publications, it tends to create vast opportunities for web-related journals and magazines.  Re-launching of online media means greater and better approaches are being added to online web portals. Schofield Media railway strategies and Schofield Media    food chain ventures are the big examples of modernized and improved corporate sites.  It not only designed the website but before it become online for the users it supports lots of conference supported by  MAS and Pm professionals in July 5, 2009 in Norwich supported by though provoking 160 delegates attended from all over UK. Visitors from multinational companies and SME community were present, who attended the event sharing their best secrets about railway industry. It was the first ever railway strategy supply chain conference that was held and covered by online publications of Schofield Media. The online web content explains clearly the background history of development bond between two, in a users friendly environment. This gives a clear idea to UK and Us based individuals of how each unit of business works and titles it publishes.

Schofield Media greatly emphasizes on global operation by publishing international business magazines.  The company hires experts of their own kind who have work many years in the respected field. Dynamic team aims to increase the circulation and profitability of, Food Chain and Venture, of Schofield Media’s group in UK. The web journal is accompanied with future strategies and policies of earning revenue through food chain supplies business.

These are few glimpses of online web content by Schofield Media, setting benchmark for others

For more information about Schofield Media Group visit: http://www.schofieldmedia-group.net/

Smart Business: How To Manage Bandwidth Requirements For Multi-media Applications



In an enterprise environment, voice and video over IP (VoIP) significantly reduces long distance telephone charges by transferring all long-distance voice data over the Internet connection. It also provides a means for rich multimedia applications converging video, voice and data in a single session. Since VoIP shares the Internet connection with other forms of traffic, it must compete with other applications for network bandwidth. In order to make VoIP a viable business application for this scenario, the quality of VoIP should be equal to the traditional PSTN/ISDN voice and video services.

A typical corporate network environment carries a broad mix of data traffic with different bandwidth needs. Bursty data applications, such as email and the web, have variable and unpredictable bandwidth requirements while streaming real-time applications such as voice and video demand consistent bandwidth allocation and minimal delays. While a 250 millisecond delay in an email or a Web page will probably not be noticed, a similar delay in a VoIP phone conversation or video conference would make conversation uneasy and cause callers to talk over each other.

Streaming applications like VoIP and videoconferencing require performance guarantees to ensure that they do not suffer from bandwidth contention from less critical applications and Internet traffic (e.g., non-critical Web browsing, large FTP file transfers, and P2P uploading/downloading of digital music files). A policy based quality of service (QoS) solution can ensure that your voice and video applications receive the bandwidth they require.

So what’s the solution??

First….ensure your network is optimized for sufficent bandwidth….with room for expansion when/if necessary. For businesses with frequent multimedia applications such as videoconferencing….a minimum of DS3 Bandwidth is necessary. Perhaps OC3 for large companies with extensive multimedia load pressures on their network.

Second….allocate your network resources based on business priorities. A commercially available monitoring device will help you monitor and manage network and application performance. This allows you to prioritize traffic traveling over your WAN/Internet connection and guarantee bandwidth for timing-critical, real-time applications like VoIP and videoconferencing. Through such a device specific voice, video and multimedia traffic flows can be identified and the following actions can be assigned: minimum and maximum bandwidth; priorities; guaranteed rate (CBR); fairness; and control over the number of sessions allowed through the network.

Take control of your Internet and WAN resources to optimize the performance of your business-critical applications, VoIP and video traffic. Ensure sufficient bandwidth in your network for near term and expansion needs….and implement a monitoring system to manage the daily operations and priorities.

That’s simply smart business.