Network Business

Recently I held a call about the biggest myths of marketing on Facebook. One myth I mentioned I see discouraging small business owners is that “Facebook alone will get you clients and customers.” This would be great if it was true of course.

Do people get clients and customers as a result of being on Facebook? Absolutely. But slapping up a profile and expecting the money to roll in is not going to happen. You might be surprised how many people end up discouraged because they’ve been on Facebook for a while and aren’t getting results. This is usually because they don’t understand how Facebook fits into their overall marketing picture.

It’s about consumers consuming what it is you are putting out there-which essentially, is content. You are gradually and steadily building momentum through relationships, word of mouth and the “know, like and trust” factor-which leads to traffic, to subscribers and eventually to sales.

Facebook is excellent for establishing expertise and credibility, for exposing your brand, boosting your visibility in front of your target market and even for market research-finding out what people need and want so that you can then go create and package those solutions for them.

Honestly, there is no faster way to create brand recognition and credibility and quickly connect to hundreds of thousands of people who are looking for what it is you offer.

So what should be one of your biggest goals? Traffic. Before you even get on Facebook, you must have a website or blog to drive people to first. You need to be able to continue to build those relationships outside of Facebook. And the best way to do that is to have a way to get people on your email list.

People don’t buy from you right off of Facebook. They also don’t buy from you the first time they visit your website, right? You have to build up that trust. But Facebook is amazing for strengthening that familiarity and credibility and for driving people to your site so they can get to know even more about what it is that you do.

The next time you get frustrated with Facebook or social media results in general, remember that there is no such thing as overnight success. But stick with it and the seeds you plant now will result in business rewards before you know it.

Social networking sites where originally intended to be merely online communities where people can gather and share interests and opinions. Due to the growing popularity of many social networks they soon caught the eye of the internet marketing community. A social platform with a large membership base represented fertile grounds for marketing goods and services.

Now many entrepreneurs have flooded these social sites for the purpose of marketing online.  The splash they have made however has often times been awkward and unwelcome by many site members. The need to keep in mind that these online communities are really intended for socializing is crucial. There is a way to effectively conduct your business in a way that is less awkward for you and more welcomed by site members.

Here are 3 points you’ll need to keep in mind when approaching any social platform for the purpose of marketing online:



You Can’t Please Everybody

If you’re use to hiding behind copywriting then the interacting can be a bit of a shock. Guess what, that is why they call it ’social’ marketing. Remember this is how you interrelate with people offline … has it been that long?

Expect a healthy amount of ‘give and take’ in and amongst site members. This interaction should also include you and don’t expect that everybody will agree with your views or opinions. What makes social marketing so effective is the immediate feedback you can expect and this likely will be directed right at you. Take nothing personal and learn to benefit from any criticism you may receive.

Engage in Discussions



When I mention engaging in conversations I don’t mean listening in on them. Make yourself known and offer input where you feel you can contribute in a positive manner. If the subject is popular yet you’re not that familiar with it then listen up and learn.

Don’t be afraid to ask a question being this is a great way to meet and bond with others. The person you ask questions of today may be your customer or even mentor tomorrow!

Don’t Overextend Yourself

As you become more comfortable interacting on various social networks you may be tempted to join some others and you should. However do keep in mind that to get the most out of any one site will take some time and effort on your part since you need to be building relationships with the other members. Be reasonable with the number of sites you choose to become active at so that you don’t overextend yourself thereby diminishing your own efforts.

To conduct business on any of the social networking sites you first need to gain the acceptance of other members. Participating in discussions and making positive contributions with your comments or opinions is a key first step. Social sites are based upon the members building relationships.  If your initial focus is business any future marketing efforts likely will be ineffective. So make yourself comfortable, make some friends, and then use this base to grow your business into the future.

Social Media Marketing is marketing through social media networks and online communities. Social Media networks generally attract a lot of users. They are online platforms where users share thoughts, discuss ideas and interact with each other on a variety of subjects. Social Media is a meeting of minds where everything is user-generated. The user gains prominence in a social media network. His ideas, thoughts and opinions gain utmost value and importance. Social Media is the easiest route to reach the customers.

Social Media Marketing is a type of internet marketing which leads to achieve branding and marketing goals through participation in various social media networks such as Orkut, MySpace, Facebook, YouTube, LinkedIn, Hi5 etc. Social Media includes websites where news, photos and videos are user-generated. Many innovative and interesting social media networks mushroom in the online world everyday. Sites like StumbleUpon, Digg, Furl, Reddit, Del.ici.ous and others are social bookmarking sites where users bookmark their favorite web pages and share with others information about web pages which they find interesting or useful. All these websites include certain mechanisms to allow users to vote for the content submitted by the other users. Through this, a particular content’s popularity is gauged.

On the other hand, Social Media Marketing is also a vibrant marketing strategy for marketing your site. You can manage the creation and distribution of content through the social media easily and effectively. Social Media is the latest kind of viral marketing. Messages sent through social media reach customers quickly. There is also no fear of the message being twisted or misinterpreted in the process. Moreover, in Social Media Marketing, you can expect a great inflow of comments/critiques and reactions for your marketing messages. In a way, all these will help you know the expectations of your customers. It is indeed a step in gauging customer psychometrics.

Social Media Marketing is the most popular upcoming marketing concept of the dotcom world. There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of subjects, topics, and discussions to choose from. A social media web site can be defined as a common ground, where individuals gather together to share their views and opinions. Social media has also adapted various mediums such as audio, video, and textual mediums. There are few guidelines in order to successfully implement social media marketing. Improve the ability of your website, so that it can be linked to other sites easily. All the incoming links are unique, so treat them properly by providing dedicated space for them.

In order to be successful at social media, the following steps can also be very useful. First, create forums on your own web site. Provide interesting topics so that people would like to participate and interact with each other through your site. Keep updating information and news to attract your visitors. Compose podcasts and use the clips to promote your products.

Social Media Marketing gives exposure for your site in a larger site or amidst a larger group of people. Use the social media in the best way possible and gain results.